The explanation of Optical Illusion that we all love at SlackMash is from Wikipedia, “Optical illusion An optical illusion is an illusion caused by the visual system and characterized by visually perceived images that differ from objective reality.
How Marketers are using Optical Illusion in their Marketing Tactics to gain and retain attention to generate sales and leads for their respective companies. Today’s advertisement media is highly saturated and getting attention from consumer has become tougher than earlier.
It is best done through confusion rather than being simple and direct. Optical Illusion main agenda or reason behind using optical illusion is that consumer might need a second look or compelled to clear the confusion.
#1 Floor Painting
#2 Electronic Hoarding
#3 Combination of Room Painting
#4 Electronic Billboard
You could put this to use in your own Industry.
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